Peterborough United's new crest goes live

A football club's redesigned crest will "be good for the club long-term", its chairman says.

Peterborough United's new badge, which was designed with input from fans, went live across all the club's social and digital channels at 10:00 BST on Monday.

Darragh MacAnthony had previously said branding was a "massive part" of the club's evolution, and he thought the new design would help Posh secure commercial deals.

Long-term fan Adi Mowles said: "I understand the reason for it more than love it. I accept it more than 100% approve of it."

He told BBC Radio Cambridgeshire's Dotty Mcleod: "Normally I'd say the older people are averse to change, but a lot [of the disapproval] has come from the younger ones who don't know the badge was introduced in 2008, and when that came in there was equal uproar, with people saying it will never take the place of the original badge from 1934.

"And yet here we are, 18 years later, bemoaning the fact that we're losing the beloved new badge that wasn't the original badge and [which] everyone hated at the time."

The previous crest was based on the city's coat of arms, which features cross keys, lions and the motto "Upon this rock".

The new one shows a winged lion holding a key against a Posh blue background.

It was designed by Christopher Payne, who spent time in the city speaking to the club, historians and fans.

It was initially unveiled last year, and MacAnthony said: "When I first saw it, it blew me away."

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