J2O maker denies cabin image copyright claim

J2O maker Britvic has denied infringing the copyright of the owners of a glamping cabin over using an image of their site to promote a competition.

Amanda and David Robinson, who run Magic Mushroom Cabin, in Dodford, Northamptonshire, said the company used an image without their permission.

Britvic, based in Hemel Hempstead, Hertfordshire, admitted using the photo, but denied "that either claimant's 'authorisation' was required".

The pair have argued in High Court documents that they should be awarded thousands of pounds in lost profits and further damages.

Britvic's barrister Laura Adde said the Robinsons are "put to proof as to their alleged ownership of the copyright in the photograph".

She said: "It is not admitted that the defendant has infringed the claimants' copyright in the photograph as alleged or at all.

"Even were liability established, it is denied that either claimant would be entitled to the level of damages sought."

The Robinsons' barrister, John-Paul Tettmar-Saleh, previously said they should be awarded about £6,500 in damages for lost profits, as well as for the fee they would have charged Britvic for permission to use the photograph.

Their lawyers said the image used had been taken by Amanda Robinson in 2017 and had been used by Britvic in its summer hangout competition between July and September 2025.

Britvic, which also makes Robinsons squash, Tango and other soft drinks, admitted using the photo to promote the competition, including on its competitions page, the J2O Amazon store, and in online and in-store advertising.

Tettmar-Saleh said none of the advertisements had credited the couple and this was a "flagrant" infringement of copyright.

In defence, Adde said: "The defendant's use of the photograph did not result in the cancellation of any bookings of the cabin, and the claimants are not entitled to claim for imaginary bookings.

"The claimants have failed to provide any particulars explaining how any profits generated by the competition would be attributable to the use of the photograph."

She also denied the alleged breach of copyright was "flagrant".

A hearing into the claim has yet to take place.

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