Illuminated advertisement board approved at appeal
GooglePlans for a new illuminated advertisement board in Hull have been approved following an appeal.
Hull City Council rejected the plans for the display on the side of a building on Witham, near North Bridge, in November due to its close proximity to an existing illuminated advertisement board on the opposite side of the road.
At the time, the council cited "unacceptable advertisement clutter" as the reason for its decision.
The ruling has now been overturned by the planning inspector.
According to the applicant, the proposal was part of "an industry-wide drive to rationalise, modernise, and upgrade advertising infrastructure to meet modern requirements", with the sign able to display six different adverts, each lasting for 10 seconds at a time, the Local Democracy Reporting Service said.
At the appeal, the planning inspector said: "I would accept that an over prevalence of digital advertisement displays could result in excessive advertisement clutter if not managed correctly."
However, the staggered nature of the signs on the opposite sides of the road mitigates the impact, they added.
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