Pet loss stigma 'makes owners downplay their grief'

The vast majority of owners say stigma around pet loss makes them downplay their grief to family and friends, a new survey reveals.

More than 70% of the 4,000 people who took part in the RSPCA's research believe pet grief is not taken seriously, which is why the animal charity has launched a "Not Just a Pet" campaign.

Suzanne Norbury from Bristol said after her "cherished" rescue cat Penny died in 2025, the emptiness was "overwhelming".

Dr Erin Hope Thompson, a clinical psychologist, said: "Pet grief isn't recognised anywhere near as much as it should be, and that's a sad reality. We need to stop asking who died and start asking, 'How significant is this loss?'"

About 57% of owners said they intentionally hid their heartache from others and almost 31% said a pet's death felt like losing a best friend.

Norbury added that she "was not prepared for how empty her home" felt after Penny's death.

"We shared so many special and unforgettable moments together," she said.

"The things you miss most can take you by surprise. I missed hearing little paws moving across rooms, and even the sound of her scratching at the furniture."

As part of the RSPCA's 'Not Just a Pet' campaign, the animal charity has launched a new toolkit providing bereavement support and raising awareness of unacknowledged grief.

Jo Deadman, senior in memory manager, said: "At the RSPCA, we know pets aren't just pets - they're often our best friends and our family.

"That's why we really hope our toolkit will help families navigate the challenges of pet loss; ensuring they feel heard, understood, and supported during such a tough time."

Dr Thompson, founder and CEO of bereavement charity The Loss Foundation, said pet loss could be particularly difficult for children to navigate.

The survey revealed nine out of 10 parents felt unprepared for the questions and emotions that followed.

"When children have had a close relationship with a pet, giving them clear opportunities to say goodbye is vital," Thompson said.

"Otherwise, from their perspective, their best friend has simply disappeared."

However, the clinical psychologist believes this first heartbreak can serve as an opportunity for parents to model "healthy grieving".

"We can show children how to look after themselves when they're sad, how to talk about grief, and how we carry those we love forward with us," Thompson continued.

On Sunday, the RSPCA's annual Walk To Remember invites people to complete a five-mile (8km) walk along a sentimental route in memory of a beloved pet.

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