2. To support learning for people of all ages
Experience
Usage of the BBC overall amongst under 16s
| Measure | Year | Value |
|---|---|---|
Under 16s pan-BBC reach: % of under 16s who use BBC TV/iPlayer, Radio or Online on average per week | 2025/26 | 69% |
Under 16s pan-BBC reach: % of under 16s who use BBC TV/iPlayer, Radio or Online on average per week | 2024/25 | 70% |
Under 16s pan-BBC time: Length of time under 16s spend with the BBC per head on average per week (hours:mins) | 2025/26 | 03:59 |
Under 16s pan-BBC time: Length of time under 16s spend with the BBC per head on average per week (hours:mins) | 2024/25 | 04:00 |
0-6 pan-BBC reach: % of 0-6s who use BBC TV/iPlayer, Radio or Online on average per week | 2025/26 | 69% |
0-6 pan-BBC reach: % of 0-6s who use BBC TV/iPlayer, Radio or Online on average per week | 2024/25 | 73% |
7-12 pan-BBC reach: % of 7-12s who use BBC TV/iPlayer, Radio or Online on average per week | 2025/26 | 69% |
7-12 pan-BBC reach: % of 7-12s who use BBC TV/iPlayer, Radio or Online on average per week | 2024/25 | 68% |
(Source: Kids Cross-Media Insight by Ipsos UK)
Usage of BBC Children’s/Education services amongst under 16s
| Measure | Year | Percentage |
|---|---|---|
% of under 16s who use BBC Children’s/Education content across BBC TV/iPlayer or Online on average per week | 2025/26 | 50% |
% of under 16s who use BBC Children’s/Education content across BBC TV/iPlayer or Online on average per week | 2024/25 | 51% |
% of 0-6s who use BBC Children’s/Education content across BBC TV/iPlayer or Online on average per week | 2025/26 | 60% |
% of 0-6s who use BBC Children’s/Education content across BBC TV/iPlayer or Online on average per week | 2024/25 | 65% |
% of 7-12s who use BBC Children’s/Education content across BBC TV/iPlayer or Online on average per week | 2025/26 | 48% |
% of 7-12s who use BBC Children’s/Education content across BBC TV/iPlayer or Online on average per week | 2024/25 | 46% |
(Source: Kids Cross-Media Insight by Ipsos UK)
Perception
View of the BBC amongst under 16s
| Question | Year | Mean score out of 10 |
|---|---|---|
Perception of BBC by under 16s | 2025/26 | 7 out of 10 |
Perception of BBC by under 16s | 2024/25 | 7 out of 10 |
(Source: Ipsos UK)
Delivery of the purpose
| Question | Year | % Effective | % Ineffective |
|---|---|---|---|
% of parents who think the BBC is effective at supporting children and teenagers with their learning | 2025/26 | 58% | 13% |
% of parents who think the BBC is effective at supporting children and teenagers with their learning | 2024/25 | 58% | 13% |
% of UK adults who think the BBC is effective at helping them learn new things | 2025/26 | 57% | 18% |
% of UK adults who think the BBC is effective at helping them learn new things | 2024/25 | 61% | 17% |
% of UK adults who think the BBC is effective at exploring subjects that they would know less about otherwise | 2025/26 | 58% | 16% |
% of UK adults who think the BBC is effective at exploring subjects that they would know less about otherwise | 2024/25 | 61% | 16% |
(Source: Ipsos UK. 16+)
BBC learning by content
| Responses | Year | Percentage |
|---|---|---|
% of responses rating BBC TV programmes they have watched as helping them to learn something new | 2025/26 | 71% |
% of responses rating non-BBC TV programmes they have watched as helping them to learn something new | 2025/26 | 57% |
% of responses rating BBC radio programmes they have listened to as helping them to learn something new | 2025/26 | 70% |
% of responses rating non-BBC radio programmes they have listened to as helping them to learn something new | 2025/26 | 58% |
(Source: Pulse by Ipsos UK. 16+ Nationally representative Pulse panel. Panellists take a daily survey rating BBC and non-BBC content they consumed yesterday. Figures shown are the average over the financial year across all content they have rated. Owing to measurement change, the 2025/26 figures are not comparable with pre-2025/26 figures.)
BBC Bitesize
Experience
| Experience | Year | Percentage | Source |
|---|---|---|---|
Primary pupils: % of primary school pupils who use Bitesize | 2025/26 | 67% | DJS |
Primary pupils: % of primary school pupils who use Bitesize | 2024/25 | 61% | DJS |
Secondary pupils: % of secondary school pupils who use Bitesize | 2025/26 | 81% | DJS |
Secondary pupils: % of secondary school pupils who use Bitesize | 2024/25 | 73% | DJS |
Number of unique UK browsers accessing BBC Education content on average per week | 2025/26 | 1.7m | Piano Analytics |
Number of unique UK browsers accessing BBC Education content on average per week | 2024/25 | 1.8m~ | Piano Analytics |
Perception
| Question | Year | Percentage |
|---|---|---|
% of under 16 users who say Bitesize helps them understand their studies/learning more | 2025/26 | 84% |
% of under 16 users who say Bitesize helps them understand their studies/learning more | 2024/25 | 83% |
% of secondary school users who say Bitesize helps them to achieve better grades | 2025/26 | 71% |
% of secondary school users who say Bitesize helps them to achieve better grades | 2024/25 | 72% |
Source: DJS. BBC Bitesize for Students has been combined with BBC Bitesize for Teachers to become BBC Education from 2025/26. The 2024/25 comparison has been restated so is comparable with the 2025/26 figure.
Delivery of the Learning purpose via iPlayer
| % of weekly users rating iPlayer as effective at helping the BBC to deliver the public purposes | Year | % Effective | % Ineffective |
|---|---|---|---|
Learning purpose: 16+ UK weekly users | 2025/26 | 84% | 5% |
Learning purpose: 16+ UK weekly users | 2024/25 | 85% | 5% |
Learning purpose: 16-34 UK weekly users | 2025/26 | 84% | 5% |
Learning purpose: 16-34 UK weekly users | 2024/25 | 86% | 5% |
(Source: Ipsos UK. 16+)
