5. To reflect the United Kingdom, its culture and values to the world
Perception
| Delivery of the purpose | Year | % Effective | % Ineffective |
|---|---|---|---|
% of UK adults who think that the BBC is effective at reflecting the UK to the world | 2025/26 | 60% | 15% |
% of UK adults who think that the BBC is effective at reflecting the UK to the world | 2024/25 | 64% | 13% |
(Source: Ipsos UK. 16+)
BBC Global Audience Measure
| Service | 2025/26 | 2024/25 | Difference |
|---|---|---|---|
Global weekly reach (including BBC News and BBC Studios) | 502 million | 453 million | up 12% |
BBC News International weekly audience | 467 million | 418 million | up 13% |
BBC World Service weekly audience | 355 million | 313 million | up 16% |
BBC World Service digital weekly audience (website, social and online audio including podcasts) | 184 million | 131 million | up 40% |
BBC World Service television weekly audience | 100 million | 103 million | down 3% |
BBC World Service radio weekly audience | 133 million | 127 million | up 5% |
The News Channel (ex UK) | 105 million | 102 million | up 3% |
BBC Studios' incremental global weekly reach (total reach 83m) | 36 million | 35 million | up 0.9% |
(Source: BBC Global Audience Measure)
BBC News International weekly reach – regional overview
Millions (Regional totals do not add up to the BBC News International global weekly total due to rounding)
| Dataset | 2025 | 2026 | Info |
|---|---|---|---|
| Sub-Saharan Africa | 113 million | 121 million | +7% |
| South Asia | 91 million | 104 million | +13.5% |
| Americas | 73 million | 84 million | +14.6% |
| Middle East and North Africa | 63 million | 65 million | +3.1% |
| Europe | 38 million | 48 million | +26.5% |
| Asia Pacific | 39 million | 44 million | +15.2% |
