Last updated: 10 june, 2010 - 16:43 GMT
Major figures discuss the importance of Africa's first World Cup
As the first ever World Cup to take place in Africa kicks off in South Africa, the BBC World Service talks to some major figures in the world of sport and the former UN secretary general, Kofi Annan.
Head of the South African World Cup organising committee, Danny Jordaan:
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Fifa secretary general, Jerome Valcke:
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South Africa's Rugby World Cup-winning captain from 1995, Francois Pienaar:
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Former UN Secretary General, Kofi Annan:
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First broadcast 11 June 2010
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