Rise to the challenge with Sport Relief
- 15 Jan 08, 10:52 AM
Sport Relief is back for its fourth outing and this year it has moved from July to March. So far the joint venture between the BBC and Comic Relief has raised around £50m and we are hoping to greatly add to that amount in 2008.
Once again the focus of the campaign will be the Sport Relief Miles and we will be televising many of them in a special programme on BBC ONE (BBC TWO in Scotland) on Sunday, 16 March at the end of, what we hope will be, a special weekend of fundraising and entertainment across all areas of the BBC.
We first came up with the idea of the Miles in 2004, as we wanted to create a mass participation fundraising activity that anyone could do, regardless of age or ability. That is why we deliberately emphasise that it is about taking part rather than being competitive.
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