Why we should give London 2012 logo a chance
- 5 Jun 07, 01:18 PM
London 2012’s new logo has got the country talking - not in the manner the organisers would have hoped - but it has certainly made a splash, which may not be a bad thing in the long run.
Calls to the press office this morning met with replies that appeared to confirm that this was not a publicity stunt – as some feared/(hoped?) - but a genuine attempt to break new ground.
More than 200 people commented on my post yesterday; our 606 debate garnered more than 3,000 comments and our online vote showed a consistent level of about 80% against the logo (until it malfunctioned and reset itself to zero - nothing sinister I assure you. But apologies for the annoyance).
On my blog post, Michael Sutton-Long (commenter number 117) was an almost lone voice of support for the Wolff Ollins-designed icon.
I thought, as a first-hand witness to the launch, I would pass on what it was Seb Coe & co were trying to convey.
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