Fashion redressed

The brands stitching sustainability into the fabric of fashion

A couple kissing at sunset with a canyon landscape in the background.

Global Fashion Agenda is a non-profit association with the ambition to foster industry collaboration to accelerate net-positive action in the fashion sector.

Fashion Redressed is a branded content series, produced for Global Fashion Agenda by BBC StoryWorks, which explores how the fashion industry can continue to express culture, creativity and identity while trying to reduce its environmental impact. Travelling across the world - from Helsinki’s spider‑inspired science to Paris’s revived pre‑loved fashion - the series spotlighted innovators and cultural voices shaping a more sustainable future for style.

The series featured advertisement features produced for Vestiaire Collective, eBay, The Ellen MacArthur Foundation, Visa, Faherty and many others.

Supporting the documentary-style films, BBC StoryWorks also produced a bespoke digital experience with a fashion-footprint calculator and sustainability glossary, to empower viewers to rethink their wardrobe habits while celebrating the people weaving positive change into fashion’s fabric.

"It was a real pleasure to collaborate with you and to work on this incredible project with your team!" - Global PR Manager, Vestiaire Collective

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165m

Impressions
across BBC.com
*All campaign results sourced from BBC.com analytics and BBC StoryWorks Social Ad Accounts

32.5m

Impressions across
social media

5.1m

video views

6.8m

engagements across
social media
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