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Episode details

World Service,28 Sep 2026,18 mins

Can Route 66 towns survive on nostalgia?

Business Daily

Available for over a year

We're heading west along America's famed Route 66. As the road celebrates its 100th birthday, Victoria Craig finds out whether the pull of neon-drenched nostalgia is still attracting visitors and whether new investment can secure the future of the towns that depend on it. Presenter/producer: Victoria Craig You can email the team: businessdaily@bbc.co.uk (Photo: A sign celebrating 100 years of Route 66: Credit: Victoria Craig)

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