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Episode details

World Service,20 Mar 2026,17 mins

The struggle to find care that sparked a business

Business Daily

Available for over a year

We meet Chika Madubuko, the founder and CEO of Greymate Care, an online platform that connects people that need support with professional caregivers in Nigeria. It’s a business that was born in 2016 after her family struggled to find a trustworthy carer for her grandmother. If you'd like to get in touch with the team, our email address is [email protected] Presenter: Leanna Byrne Producers: Ahmed Adan and Niamh McDermott Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business. Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story. Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful. We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins. (Picture: Chika Madubuko. Credit: Chika Madubuko)

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