Why Ross-on-Wye firm said no to Deborah Meaden

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The founders of Peequal accepted an offer on Dragon's Den, but mutually decided not to move ahead once the cameras finished rolling. Amber Probyn and her business partner Hazel McShane produced the country's first women's urinal, designed to make going to the toilet easier at large events such as festivals. It has already been used at events including Glastonbury and the London Marathon. The pair accepted an offer in The Den, which was filmed for television, with Meaden complementing the pair's innovative approach to the industry. Despite the partnership not proceeding, the business has raised more than £1million in invetment. Image credit: Amber Probyn/Peequal/BBC Studios