Is big business truly embracing organic?

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Demand for organic food globally is outstripping supply and a growing number of big food companies are moving into the sector by buying up organic farms and brands. But do the principles of organic farming get lost when big brands get involved? General Mills, maker of Cheerios cereals and Nature Valley bars, is one of the biggest organic producers in the US. Emily Thomas speaks to Carla Vernon, President of Natural and Organic at General Mills. (Image: Man in field holding a briefcase Credit: Getty Images)