Power Players: Does Xbox have a future?
Xbox is 25 years old and facing major challenges, from the rise of cloud gaming to the AI boom. Will Bain explores whether Xbox can reinvent itself for the future.
Xbox is 25 years old and faces some of its biggest challenges yet. As cloud gaming grows and the AI boom reshapes the technology industry, even Xbox CEO Asha Sharma has acknowledged that the business "hasn't been healthy" in recent years. So does Xbox have a future? Will Bain speaks to former Xbox executive Peter Moore and BBC technology reporter Laura Cress about whether Microsoft's gaming brand can reinvent itself.
Producer: Gideon Long
You can email the team: businessdaily@bbc.co.uk
(Picture: Visitors play Stalker 2 in front of monitors at the Microsoft Xbox boot during the Gamescom gaming convention in Cologne, Germany, 23 August 2023. Credit: FRIEDEMANN VOGEL/EPA-EFE/REX/Shutterstock)
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- Thu 17 Sep 202607:32GMTBBC World Service
- Thu 17 Sep 202614:32GMTBBC World Service
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