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'Supermarkets need to support British farmers'

Wheat farmer Clive Bailey says it's the best job in the world but financially it's tough.

Clive Bailey has described farming as the "best job in the world that financially is really tough".

The wheat farmer who's based in the countryside between Brownhills and Lichfield is calling on supermarkets to do more to support British farms.

He also wants more transparency from supermarkets about what's imported from overseas, and clearer labelling in shops for consumers to make informed decisions on what products they want to buy.

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3 minutes