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How do you get festivals to take a risk with an urban act?

Festival promoter Geoff Ellis answers a question from the audience at the BBC Introducing Musicians' Masterclass 2013.

He was taking part in a discussion chaired by BBC Radio 1's Huw Stephens.

3 minutes

This clip is from

BBC Introducing Masterclass 2013—BBC Introducing
Highlights videos from the BBC Introducing Musicians' Masterclass 2013
Playing Live—BBC Introducing
Expert tips on really make your mark as a musician, through your live performances.