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Michael Weiss the zip code wizard

Michael Weiss' research into zip codes can determine the books you read, the car you drive and how you like your eggs in the morning. Alistair Cooke finds out how.

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15 minutes

Last on

Fri 14 Jun 199121:00
BBC Radio 4

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Broadcast

  • Fri 14 Jun 199121:00
    BBC Radio 4

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