4. Advertise

Houdini had made it big in America. At the very start of the 20th century, however, the pinnacle for performers was not the fledgling States, but Europe. So Houdini boarded a ship to London, where he learned how to make noise.

Derren Brown explores the brilliant promotional playbook that set Houdini miles ahead of his contemporaries. Stepping off the boat in London and charming the sceptics at Scotland Yard and the Alhambra Theatre, Houdini quickly realised that the secret to superstardom wasn't just the escape; it was the advertising.

We hear about the outrageous stunts that got the world talking: from engineered rivalries on opening night and lines of bald men spelling his name down Parisian boulevards, to ingenious brand partnerships with local businesses and breweries.

While brilliant technical assistants pioneered new tricks behind the scenes, Houdini’s entrepreneurial genius proved his greatest strength in the battle for attention.

Presenter: Derren Brown
Writer/Producer: Calum McCrae
Additional research: Alice Homewood
Sound designer: David Crackles
Executive producer: Sophie Ellis
Commissioning Executive: Tracy Williams
Commissioning Editor: Daniel Clarke

A Strawberry Blond production for BBC Sounds and Radio 4