Pumpkin farming, Food marketing

Anna Hill meets a farmer who grows 4 million pumpkins for Halloween. David Bowman from Lincolnshire says growing them all isn't the problem - it's getting them to the perfect stage and out to the stores ready for October 31st. We also speak to a food waste campaigner who says growing so many pumpkins which are unlikely to be eaten is a waste of food growing resources.
And at the start of a week looking at marketing in the food and farming sector, we hear from a marketing expert on how UK producers can better target consumers. Presented by Sybil Ruscoe and produced by Sally Challoner.