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Coffee's Cruel Secret

Chris Rogers goes undercover in Indonesia and finds the marketing of Kopi Luwak, one of the world's rarest and most expensive coffees, often doesn't match the reality.

It's marketed as one of the world's rarest and most expensive coffees and sold at exorbitant prices in well-known luxury stores and coffee chains purely because of the story behind its production. Consumers are told that this designer beverage, Kopi Luwak, comes from civet cats which wander in the wild, eat the finest coffee berries and excrete the beans intact. Their droppings are then hand collected by locals. For Our World, Chris Rogers goes undercover in Indonesia and finds the marketing often doesn't match the reality. Instead he discovers a grim scene of civets being intensively farmed in cruel conditions, with their 'product' misleadingly sold to coffee drinkers around the world.

30 minutes

Last on

Sun 15 Sep 201320:30GMT

Credit

RoleContributor
ReporterChris Rogers

Broadcasts

  • Sat 14 Sep 201304:30GMT
  • Sat 14 Sep 201313:30GMT
  • Sat 14 Sep 201320:30GMT
  • Sun 15 Sep 201302:30GMT
  • Sun 15 Sep 201309:30GMT
  • Sun 15 Sep 201313:30GMT
  • Sun 15 Sep 201320:30GMT