The BBC Across the UK
The BBC’s Across the UK (ATUK) strategy, published in March 2021, sets out the BBC’s mission to deliver for the whole of the UK
As part of the biggest transformation in decades, the pioneering ATUK programme has set out a blueprint for moving power and decision-making across the country, getting closer to our audiences to better reflect, represent and serve all parts of the UK.
The key pillars for achieving this are:
- Investing in local creative economies beyond London to improve talent development
- A renewed focus on partnerships to build skills and talent across the creative landscape
- Creating more opportunity by moving jobs across the country
- Improving local and national portrayal
- Delivering value to audiences across the UK
- Generating a wider economic impact with BBC investment
- The BBC Across The UKPublished March 2021
