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    <title>The Radio 4 Blog Feed</title>
    <description>Behind the scenes at Radio 4 and Radio 4 Extra from producers, presenters and programme makers.</description>
    <pubDate>Fri, 31 Oct 2014 09:09:26 +0000</pubDate>
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    <link>https://www.bbc.co.uk/blogs/radio4</link>
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      <title>Feedback: Binaural Sound</title>
      <description><![CDATA[Roger Bolton presents Feedback on Radio 4]]></description>
      <pubDate>Fri, 31 Oct 2014 09:09:26 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/40c4ec23-4f1b-3868-9388-a4e9964445ff</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/40c4ec23-4f1b-3868-9388-a4e9964445ff</guid>
      <author>Roger Bolton</author>
      <dc:creator>Roger Bolton</dc:creator>
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    <p><em>Editor's Note: You can listen to Feedback <a href="http://www.bbc.co.uk/programmes/b04mpr5y">online</a> or <a href="http://www.bbc.co.uk/podcasts/series/feedback">download it here</a>.</em></p><p>This week I headed down to Wood Lane in West London to visit the <a href="http://www.bbc.co.uk/rd">BBC’s Research and Development</a> user testing lab for our feature on binaural sound.</p><p>I travelled there by tube, and, as I came out of White City station, looked across at the now largely deserted Television Centre, surrounded by scaffolding. It is being transformed into flats, a retail park and updated studios, while retaining its iconic doughnut appearance.For decades, it was at the centre of my life.</p><p>In the BBC club in the 70s and 80s, I gazed at the Gods of Light Entertainment who went there at lunchtime, before visiting the viewing galleries of their studios from where, apparently unaffected by the alcohol they had just consumed, they delighted the nation.</p><p>I remember Marty Feldman and the Python crowd and legendary producers like Dennis Main Wilson, who had produced Hancock. I sometimes wished I had the gift of making people laugh instead of telling them what they should be worried about.</p><p>It was there that I met leading international figures like President Nixon, Governor George Wallace and, of course, the handbag swinging Margaret Thatcher.My main base was down the road in the inappropriately named Lime Grove. The lime trees had long gone before I arrived, although the house set up by Charles Dickens for “fallen women” was still standing.</p><p>Lime Grove Studios had formerly belonged to Gainsborough Pictures and Rank Films and was later home to the BBC Tonight and Nationwide programmes, and Panorama, among others.We often walked the short distance to TC when we were using the studios there, or attending Programme Review, or being told off by our bosses.</p><p>In the great BBC crises of the late 70s and 80s we made use of the circular nature of the building, and its windows, by going to a 6th floor office opposite to those occupied by the Director General and the Chairman. From there we could see who was being hauled over the coals, and who was advancing up the very greasy pole. And it was in the basement hospitality rooms that we celebrated successful programmes or conducted anguished post mortems, or fell in love.</p><p>By contrast the <a href="http://www.bbc.co.uk/rd">Research and Development</a> department is in an anonymous block across the road from Television Centre, squeezed in between the railway line and a scrap metal yard. It is an unlovely building but inside there is table football, essential to creative thinking, and the user testing lab is full of comfortable settees and chairs and a staggering number of loudspeakers. This is where we recorded this week’s Feedback feature on binaural sound.</p><p><a href="http://www.bbc.co.uk/programmes/b006slnx">Listen to this week's programme</a></p><p><a href="http://www.bbc.co.uk/rd/blog/2014/10/binaural-experiment-surveys">Find out more about Surround Sound and Binaural Sound</a></p><p>Thanks for reading and listening. We really do pay attention to what you write.</p><p>For example Barbara D has just sent me a card of Tiverton Wharf. On the back she has written :-‘Bad, bad English, Roger. Please note – “Plants are trained up trellises. People are just trained. Not UP. How could you?’</p><p><strong>NEVER AGAIN</strong>, Barbara. I promise.</p><p>Roger Bolton</p><p> </p><p><em>Roger Bolton presents Feedback on Radio 4</em></p><p> </p><p> </p><p> </p><p><a href="http://www.bbc.co.uk/programmes/b04mpr5y">Listen to this week's Feedback</a></p>
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      <title>Saturday Drama: Under Milk Wood in Surround Sound</title>
      <description><![CDATA[Find out how to listen to Under Milk Wood in surround sound]]></description>
      <pubDate>Thu, 16 Oct 2014 08:06:15 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/e9244bd8-c85d-37ab-9881-058f5b741aaa</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/e9244bd8-c85d-37ab-9881-058f5b741aaa</guid>
      <author>Rupert Brun</author>
      <dc:creator>Rupert Brun</dc:creator>
      <content:encoded><![CDATA[<div class="component prose">
    <p><em>Editor's note: <a href="http://www.bbc.co.uk/radio4">BBC Radio 4</a> offers you a special chance to hear the highly-acclaimed 2003 production of <a href="http://www.bbc.co.uk/programmes/b0076htk">Under Milk Wood</a>, celebrating the centenary of the birth of <a href="http://www.bbc.co.uk/programmes/p01s4d2y">Dylan Thomas</a> in surround sound (Saturday 18 October at 2.30pm). Starring Richard Burton it features an all-Welsh cast, including early appearances by Ruth Jones and Matthew Rhys, and a cameo role from John Humphrys.</em></p><p><em>The 2003 production was streamed online in 5.1 surround sound and now that 5.1 mix will also be available on-line in an experimental player on the Radio 4 website. Here Rupert Brun, Head of <a href="http://www.bbc.co.uk/news/technology/">BBC Technology</a> explains how to get enjoy the Surround Sound experience of this very special broadcast.</em></p><p> </p><p></p>
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    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p028nkxg.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p028nkxg.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p028nkxg.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p028nkxg.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p028nkxg.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p028nkxg.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p028nkxg.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p028nkxg.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p028nkxg.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""><p><em>Richard Burton records Under Milk Wood at the BBC</em></p></div>
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    <p> </p><p><strong>What’s happening?</strong></p><p>This version of <a href="http://www.bbc.co.uk/programmes/b0076htk">Under Milk Wood</a> was recorded in surround sound and when first broadcast in 2003 it was available in this format to listeners at home who had the right equipment and software. When the play is repeated on Saturday 18 October at 2.30pm the surround sound version will be available as a live stream; the play will also be available “on demand” from about 5pm that day for the next 30 days. If you don’t have a surround sound system you can try our experimental “binaural" experience, which turns the surround sound stream into an immersive headphone listening experience.</p><p><a href="http://rdmedia.bbc.co.uk/radio4/index.html">How to Listen to Under Milk Wood in Surround Sound</a></p><p> </p><p><strong>If you have surround sound speakers</strong></p><p>You will need a computer with a broadband internet connection, an HTML5 compatible browser (such as the latest version of Chrome) and sound card connected to your computer with at least six channels, which should in turn be connected to a “5.1” surround sound system.</p><p> </p><p><strong>If you have headphones</strong></p><p>You will need a computer with a broadband internet connection, an HTML5 compatible browser (such as the latest version of Chrome), a sound card with a stereo headphone output and a pair of headphones.</p><p> </p><p><strong>Where to find the audio</strong></p><p><a href="http://rdmedia.bbc.co.uk/radio4/index.html">You will find the player for both loudspeaker and binaural headphone version on this web page</a></p><p>You will also find a link to some <a href="http://rdmedia.bbc.co.uk/radio4/faq.html">“Frequently Asked Questions”</a> which include a test player so you can check your loudspeaker system is working before the play starts. If you are using the binaural experience you shouldn’t need to check it in advance, you can switch to different versions of binaural sound during the play.</p><p> </p><p><strong>What new technology is being used?</strong></p><p>You don’t have to understand any of this in order to enjoy the surround sound experience; it’s included for those who want to know a bit about the underlying technology.</p><p>There is a new standard for HTML, the language that operates the World Wide Web, called HTML5. It includes an Audio API (application programming interface) which for the first time allows a web browser to play surround sound without the need to download and install additional software. It also includes the Mediasource API, which enables us to use MPEG-DASH, a new standard for media delivery, to get the data to you. Not all web browsers fully support HTML5 (particularly the Mediasource API) yet; we have tested the experiment using Chrome under Windows 7 and Mac OSX, and Internet Explorer 11 under Windows 8.1, but it might work with other combinations of computer and browser. We made all of the <a href="http://www.bbc.co.uk/proms">BBC Proms 2014</a> available using this technology.</p><p>The web browser also has the capability to render the 5.1 surround sound stream into a binaural presentation for headphones. This can provide a headphone listening experience which sounds as if it coming from outside your head, with front to back localisation of sound. To make binaural sound work perfectly we would really like the web browser to render the sound in a way that is optimised for the shape and size of each listener’s head but this is not practical at present so we are offering a choice of three different versions for you to try. We have not previously tried a public experiment with a surround sound stream rendered into binaural sound in a web browser so we are really keen to know what you think of it. To find out more about binaural sound and how this experiment works you can visit the <a href="http://www.bbc.co.uk/rd/blog/2014/10/under-milk-wood-in-headphone-surround-s%20ound">BBC R&amp;D Blog</a>.</p><p> </p><p><strong>How can we give feedback?</strong></p><p>You can comment on this blog or on Twitter using the hashtag #BBCR4UMW.</p><p> </p><p><strong>What if it doesn’t work?</strong></p><p>As this is very experimental I’m afraid we can’t give you individual help getting it working but check the FAQ to make sure the equipment and web browser you are using are compatible with the experiment. If you can’t make it work or just don’t like it please let us know; you can listen to the broadcast in stereo on the radio, TV or online as usual.</p><p>Rupert Brun</p><p>Rupert Brun is Head of Technology for BBC Radio</p><p> </p><p><a href="http://www.bbc.co.uk/rd/blog/2014/10/under-milk-wood-in-headphone-surround-s%20ound">BBC R&amp;D blog: Find out more about Under Milk Wood in surround sound</a></p>
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      <title>BBC Radio 4's digital challenge day</title>
      <description><![CDATA[Radio 4 is to hold a hackday to explore new and innovative ways of using digital communications to do more for new audiences.]]></description>
      <pubDate>Fri, 14 Jun 2013 09:31:35 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/c557dd83-16ac-3da0-91b2-a1ea7558b84e</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/c557dd83-16ac-3da0-91b2-a1ea7558b84e</guid>
      <author>Annabel Cameron</author>
      <dc:creator>Annabel Cameron</dc:creator>
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    <p>At <a href="http://www.bbc.co.uk/radio4/">Radio 4</a> we are constantly seeking new and innovative ways of using digital communications to engage audiences. We have recently been shining a light on the rich Radio 4 archive with <a href="http://www.bbc.co.uk/mediacentre/latestnews/2013/cultural-exchange-announcement.html">Cultural Exchange</a> and user generated content with the Sony Award nominated <a href="http://www.bbc.co.uk/radio4/features/the-listening-project">The Listening Project</a>.</p><p>But where next? That’s where you may come in. </p><p>Radio 4 have teamed up with the BBC’s Digital Lab, which formed earlier this year to drive digital marketing innovation and together with BBC experts and those from the industry we want to tackle some of the big challenges of how Radio 4 can do more for new audiences via digital communication.</p><p></p>
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    <p>We will be hosting a one-day hack-style event, held on BBC premises, employing the talents of both internal and external experts. It will be a great opportunity to meet senior BBC staff and to learn a bit more about how the BBC and Radio 4 operate. </p><p>At the start of the day teams will be presented with three exciting digital challenges; how to encourage new audiences to discover R4’s digital offer, how to create greater advocacy amongst listeners and how to start building daily listening habits. Teams will choose which challenge they want to work on – and then present ideas to the BBC judging panel at the end of the day.  The winning idea will be chosen with the aim to implement it in the coming months.</p><p>The event takes place on Friday 12th July from 8:30 – 17:00.  This event is open to professionals and we anticipate high demand for the day. To secure your place please tell us how you would answer the following challenge in no more than 100 words:</p><p><strong>How can we use digital communications to either encourage new audiences to discover R4’s digital offer, to create greater advocacy amongst existing listeners or to start building daily listening habits?</strong></p><p>Please send your answers or any questions about the event to the Digital Lab <a href="mailto:natalie.chalton@bbc.co.uk">natalie.charlton@bbc.co.uk</a>. If you are planning to participate as a group we ask that you put together a team of no more than 4 people and inform us in advance of names and area of expertise. Closing date for entries is Friday 28th June.</p><p>And as with any event like this – here’s the small print: If selected to participate in the event you will be subject to BBC terms and conditions which will be provided upon your confirmation as an attendee. Each selected participant will be entitled to a nominal fee for their attendance details of which will be provided upon your confirmation as an attendee.</p><p>We hope to see you there!</p><p><a href="http://www.bbc.co.uk/radio4/">Explore Radio 4</a></p><p><a href="http://www.bbc.co.uk/aboutthebbc/">About the BBC</a></p><p><a href="http://www.bbc.co.uk/commissioning/">BBC Commissioning</a></p>
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      <title>Stephen Fry's In the Beginning was the Nerd</title>
      <description><![CDATA[The Western world, with a few notable exceptions, poured billions of dollars into electronic pesticides to defeat the Y2K bug. Only to find that for the most part it could have been defeated by turning the systems off then on again. Shades of the hit C4 comedy The IT Crowd. In reality it's the s...]]></description>
      <pubDate>Tue, 29 Sep 2009 08:00:00 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/635469e9-a5f0-31ec-99cc-f91360e8380f</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/635469e9-a5f0-31ec-99cc-f91360e8380f</guid>
      <author>Nick Baker</author>
      <dc:creator>Nick Baker</dc:creator>
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    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p0264194.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p0264194.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p0264194.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p0264194.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p0264194.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p0264194.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p0264194.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p0264194.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p0264194.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
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    <br><br><a href="http://www.bbc.co.uk/programmes/b00mz53r">http://www.bbc.co.uk/programmes/b00mz53r</a><br><p>The Western world, with a few notable exceptions, poured billions of dollars into electronic pesticides to defeat the Y2K bug. Only to find that for the most part it could have been defeated by turning the systems off then on again. Shades of the hit C4 comedy <a title="'Award-winning sitcom from Graham Linehan'" href="http://www.channel4.com/programmes/the-it-crowd">The IT Crowd</a>. In reality it's the solution put forward in <a title="In the Beginning Was the Nerd, Archive on 4, Saturday 3 October, 2000" href="http://www.bbc.co.uk/programmes/b00mz53r">Stephen Fry's Archive on Four</a> next Saturday by Ross Anderson, Professor of Security Engineering at Cambridge University, a world authority. Here - exclusive to the blog - is the full interview Stephen conducted with Ross on the crisis that fizzled out and the prospects of a <em>real</em> future digital Armageddon:</p><!--#include virtual="/radio/ssitools/simple_emp/emp_v1.sssi?Network=radio4&Brand=blog&Media_ID=nerdbonustrack&Type=audio&width=600" --><p>So, why the silence when the bug didn't bite? The answer's in the programme. Politicians, experts and businessmen all profited in status or cash from the threat. In the media - to paraphrase the crime reporters - it bled so it led. In the USA, government brazenly claimed victory for its defeat. In reality, the enemy was almost totally imaginary. But it's useless blaming the great and the good. It was inevitable. We'd been told repeatedly that this brilliant new technology would change the world. Then we were told it could all stop on the stroke of one spookily special midnight. We were the newly addicted, suddenly faced with the prospect that our supply was fatally endangered. There was only one thing we could do. Panic. Then spend millions fixing it. Sorry, that's two things.</p><p><em>Nick Baker is Producer of In the Beginning was the Nerd.</em></p><ul>
<li>
<a title="'Stephen Fry recalls how, in the build-up to the year 2000, the world prepared itself to face a terrifying scare - The Millennium Bug'" href="http://www.bbc.co.uk/programmes/b00mz53r">Stephen Fry's In the Beginning was the Nerd</a> transmits in the <a title="'A look back at programmes and recordings from the BBC archives'" href="http://www.bbc.co.uk/programmes/b00hg8dq">Archive on 4</a> slot on Saturday 3 October at 2000.</li>
<li>Ross Anderson's <a title="At the Cambridge University computer laboratory" href="http://www.cl.cam.ac.uk/%7Erja14/">home page</a>.</li>
<li>
<a title="Look up 'nerd' at wikipedia.org" href="http://en.wikipedia.org/wiki/Nerd">'Nerd' defined</a> by Wikipedia. Likewise '<a title="Look up 'geek' at wikipedia.org" href="http://en.wikipedia.org/wiki/Geek">geek</a>', a related term.</li>
<li>Stephen Fry <a title="The News Adventures of Stephen Fry" href="http://www.stephenfry.com/blog/">has a blog</a> and he's <a href="http://twitter.com/stephenfry">on Twitter</a>. And, since you asked, <a href="http://twitter.com/radio4blog">so is the Radio 4 blog</a>.</li>
<li>The picture, <a title="See the picture at Flickr" href="http://www.flickr.com/photos/avantgame/2669160539/">Socializing Young Nerds @ Foo Camp 08</a> is by <a title="See Jane's profile at Flickr" href="http://www.flickr.com/people/avantgame/">Jane McGonigal</a>. Used <a title="Creative Commons - Attribution-Non-Commercial 2.0 Generic" href="http://creativecommons.org/licenses/by-nc/2.0/deed.en_GB">under licence</a>.</li>
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      <title>Treating radio 4 output as data</title>
      <description><![CDATA[Editor's note: BBC techies have been working with their counterparts at The Guardian and elsewhere to build new sources of data - in this case data about the media appearances of our MPs - SB.  At the end of July the Guardian held an internal hackday at their offices in King's Cross. They invite...]]></description>
      <pubDate>Tue, 25 Aug 2009 14:38:50 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/e0d28b6c-007a-3df7-8e0b-a95fcc921799</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/e0d28b6c-007a-3df7-8e0b-a95fcc921799</guid>
      <author>David Rogers</author>
      <dc:creator>David Rogers</dc:creator>
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    <p><em>Editor's note: BBC techies have been working with their counterparts at The Guardian and elsewhere to build new sources of data - in this case data about the media appearances of our MPs - SB.</em></p>
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    <p>At the end of July the Guardian held an internal <a href="http://www.guardian.co.uk/media/pda/2009/jul/31/hacking-opensource1">hackday</a> at their offices in King's Cross. They invited two engineers from BBC Radio's A&amp;Mi department, <a href="http://www.chrislowis.co.uk">Chris Lowis</a> and David Rogers. We teamed up with Leigh Dodds &amp; Ian Davis from Semantic Web specialists, <a href="http://www.talis.com/">Talis</a> to produce an 'Interactive-MP-Media-Appearance-Timeline' by mashing up data from BBC Programmes and the Guardian's website.</p><p>Before the event <a href="http://www.talis.com">Talis</a> extracted data about MPs from the <a href="http://www.guardian.co.uk/open-platform">Guardian's Open Platform API</a> and converted it into a <a href="http://api.talis.com/stores/guardian">Linked Datastore</a>. This store contains data about every British MP, the Guardian articles in which they have appeared, a photo, related links and other data. Talis also provide a <a href="http://www.w3.org/TR/rdf-sparql-query/">SPARQL</a> endpoint to allow searching and extraction of the data from the store.</p><p>Coincidentally, the BBC programmes data is <a href="http://www.bbc.co.uk/programmes/developers">also available as a linked datastore</a>. By crawling this data using the MP's name as the search key we were able to extract information about the TV and radio programmes in which a given MP had appeared. A second datastore was created from the combination of these two datasets, and by pulling in some related data from <a href="http://dbpedia.org">dbpedia</a>. Using this new datastore we created a web application containing an embedded visualisation of the data.</p><p><em>Continue to read this post and leave comments <a title="Guardian Hackday, BBC Internet blog, 25 August 2009" href="http://www.bbc.co.uk/blogs/bbcinternet/2009/08/at_the_end_of_july.html">on the BBC Internet blog</a>, where it originally appeared.</em></p>.
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      <title>Read the manual? Never!</title>
      <description><![CDATA[Ever been on an online discussion forum to inquire about some technical problem you're trying to sort out? Then it's quite likely that after a while you will have received a terse message from some smart-alec, which will end with the acronym RTM, followed by a number of exclamations marks. That ...]]></description>
      <pubDate>Fri, 21 Aug 2009 09:54:35 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/b706f1d6-361d-39c3-a023-ed929b69aac2</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/b706f1d6-361d-39c3-a023-ed929b69aac2</guid>
      <author>Rory Cellan-Jones</author>
      <dc:creator>Rory Cellan-Jones</dc:creator>
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    <p>Ever been on an online discussion forum to inquire about some technical problem you're trying to sort out? Then it's quite likely that after a while you will have received a terse message from some smart-alec, which will end with the acronym RTM, followed by a number of exclamations marks. That apparently stands for Read The Manual! - and in fact the acronym usually includes the letter "f" placed before the "m" to supply added emphasis.</p>
<p>Well, sorry, I'm not going to read the manual, as I explained to the makers of <a title="Engineer Mark Miodownik presents an instruction manual on how to write an instruction manual" href="http://www.bbc.co.uk/programmes/b00m4470">a charming Radio 4 programme</a> which you can hear this morning at 1100...</p>
<p><em>Read the rest of Rory's post and leave comments <a href="http://www.bbc.co.uk/blogs/technology/2009/08/read_the_manual_never.html">on the BBC Technology blog</a>. Listen to the programme, which includes an interview with Rory, <a title="Engineer Mark Miodownik presents an instruction manual on how to write an instruction manual" href="http://www.bbc.co.uk/programmes/b00m4470">here</a>.</em></p>
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      <title>Peter Day's week</title>
      <description><![CDATA[It is 21 years this summer since I started working on In Business, thanks to a sudden crisis. The programme's previous presenter had been tempted to a more lucrative job in television, and the vital deadline of the Radio Times billing was looming. That was when we decided what ought to be in the...]]></description>
      <pubDate>Thu, 30 Jul 2009 15:34:51 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/radio4/entries/940dd0be-db1e-3e21-ad9c-6fcc1ee44d32</link>
      <guid>https://www.bbc.co.uk/blogs/radio4/entries/940dd0be-db1e-3e21-ad9c-6fcc1ee44d32</guid>
      <author>Peter Day</author>
      <dc:creator>Peter Day</dc:creator>
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    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p026429s.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p026429s.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p026429s.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p026429s.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p026429s.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p026429s.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p026429s.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p026429s.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p026429s.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
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    <br><br><a href="http://www.bbc.co.uk/programmes/b006s609">http://www.bbc.co.uk/programmes/b006s609</a><br><p>It is 21 years this summer since I started working on <a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a>, thanks to a sudden crisis. The programme's previous presenter had been tempted to a more lucrative job in television, and the vital deadline of the <a title="Radio Times is now on the Internet, of course" href="http://www.radiotimes.com">Radio Times</a> billing was looming. That was when we decided what ought to be in the programme, and who the presenter would be. And though the presenter has stuck, this is still a familiar deadline, I'm afraid.</p><p><a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a> had started some time before, in the 1970s, at a time when business got short shrift from BBC News. The powers that be must have thought it too boring, too specialist, too incomprehensible for a general audience.</p><p>Economics coverage was mostly restricted to a canter round the monthly economic indicators and a routine daily mention of the ups and downs of share prices as indicated by the <a title="Look up the 'FTSE' at wikipedia.org" href="http://en.wikipedia.org/wiki/FTSE_100_Index">Financial Times Index</a>.</p><p>Business was a distant world. Radio 4 had woken up to the fascinating intricacies of the financial markets in 1971, when a long postal workers strike badly affected the City of London. The deputy editor of the <a title="In depth reporting, intelligent analysis and major breaking news from a global perspective" href="http://www.bbc.co.uk/programmes/b006qtl3">World Tonight</a>, <a title="Programmes categorised 'Vincent Duggleby' at Radio 4" href="http://www.bbc.co.uk/radio4/programmes/people/VGVmL25hbWUvZHVnZ2xlYnksIHZpbmNlbnQgKGJiYyByYWRpbyBwcmVzZW50ZXIp/player/episodes">Vincent Duggleby</a>, was alerted to this, commissioned a piece on it, and very soon after that the Financial World Tonight was born as a separate programme, with Vincent at the helm.</p><p><a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a> came a bit later; the first series was commissioned by Radio 4 after BBC governors were badgered at a 'Meet the BBC' meeting to recognise that there was a lot more to business than the City. That has turned out to be true.</p><p>Nevertheless, despite the explosion of business broadcasting in the past 20 years led by the American networks and then taken up round the world, it is still those perpetual motion machines the financial markets that get the most attention, in minute detail.</p><a title="Half an hour with factual programmes, photographs by Steve Bowbrick" href="http://www.flickr.com/photos/bowbrick/sets/72157621893357588/"></a>
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    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p028st6q.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p028st6q.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p028st6q.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p028st6q.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p028st6q.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p028st6q.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p028st6q.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p028st6q.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p028st6q.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
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    <p>Leaving <a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a> (and its sister programme <a title="'The forces and issues driving the world of business and work'" href="http://www.bbc.co.uk/worldservice/business/2009/03/000000_global_business.shtml">Global Business</a> on the <a title="The BBC's international radio station" href="http://www.bbc.co.uk/worldservice/">World Service</a>) ample room to pursue some of the longer term trends. In particular, that means addressing the endless story of change: high technology crashing into the established way of doing things in companies, industries, countries, over and over again.</p><p>It's strange but true that the new millennium in 2000 really did seem to usher in a whole new world of business activity, reasserting the significance of the dot-com bubble even after it burst so apparently definitively the same year.</p><p>And organisations are still busy learning how to cope with the new wired-up interconnected, interactive world... look at the confusion in the global media industry at the moment if you think the implications of the Internet are now out in the open.</p><p>But it may go deeper than mere business models, such as shifting retailing to the web, or not.</p><p>Some 10 years ago the great management thinker the late <a title="Look up 'Peter Drucker' at wikipedia.org" href="http://en.wikipedia.org/wiki/Peter_Drucker">Peter Drucker</a> told me that he did not think that the computer had yet begun to effect the way organisations were managed. At the time, it seemed to be a crazy remark, but thinking about it afterwards it made more and more sense.</p><p><a title="Look up 'Henry Ford' at wikipedia.org" href="http://en.wikipedia.org/wiki/Henry_Ford">Henry Ford</a> transformed industry after industry with his adoption of the <a title="Some archival video of the Ford Model T production line" href="http://www.youtube.com/watch?v=S4KrIMZpwCY">production line</a> in Detroit 100 years ago. Theoretically, the interactive information generated by the computer network should be having just as much disruptive impact on business now as Ford had then.</p><p>But few pre-existing companies seem to have changed their shape, size or business model to reflect what they now know about the clients and customers.</p><p>The mass production corporation tells itself it is making things its customers want to buy, and giving them a choice. But big companies seem to erect walls around themselves to keep the customer at bay. They commission market research rather than themselves go out and ask questions, and they mainly want customers who want to buy the things they make, not the other way round.</p><p>Inside the company all is ordered and predicable, punctuated by meetings and lunches and access to the company car parking space. Outside, in the real world, there is fearful chaos.</p><p>Big companies seem scared of the individuality of the people in the market place. They long to bring order and branding and simplicity to the disorder of real life.</p><p>It is something you see vividly in India at the moment, where the country's 12-million roadside hawkers and tiny corner shops are fighting to prevent the spread of the big corporate supermarkets.</p><p>Company Man and Company Woman see chaos on the street and in the bazaars of India, when what I see is huge choice and enormous convenience... backed by a remarkably efficient supply chain getting produce from the wholesale markets to the streets. Choice and convenience now under threat.</p><p>Business people get business qualifications that give them the tools to bring what they think is order to the chaos of the real world, in the same way that the whiz kids in the financial markets thought they had packaged up sub prime risk so that it wasn't risky any more.</p><a title="Half an hour with factual programmes, photographs by Steve Bowbrick" href="http://www.flickr.com/photos/bowbrick/sets/72157621893357588/"></a>
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    <p>The 21st century post-Ford lesson that business may have to learn is that the real world is full of millions of individuals with individual needs who want their individuality respected and served. The network computer makes this sort of intimacy possible, if companies were to learn how to use it to craft the mass market products for a clamour of different preferences.</p><p>Providing goods and services in this way was not possible when I started doing  <a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a> 21 years ago. Perhaps we ought to make a programme about it. Perhaps that's what we are doing.</p><p><em>Peter Day is presenter of <a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a></em></p><ul>
<li>This week's In Business, <a title="In Business, Learning Curve, BBC Radio 4, 2030, 30 July 2009" href="http://www.bbc.co.uk/programmes/b00lszhn">Learning Curve</a>, is about training in the Internet era and is on Radio 4 <a title="In Business, Learning Curve, BBC Radio 4, 2030, 30 July 2009" href="http://www.bbc.co.uk/programmes/b00lszhn">at 2030 tonight</a>.</li>
<li>I <a title="Half an hour with Radio Current Affairs, photographs by Steve Bowbrick" href="http://www.flickr.com/photos/bowbrick/sets/72157621893357588/">took some photographs</a> in the offices of Radio Current Affairs in White City - the department that produces Moneybox, Analysis, More or Less and In Business.</li>
<li>Peter Day <a title="'Peter Drucker was a revolutionary thinker - and the world beat a path to his door'" href="http://news.bbc.co.uk/1/hi/business/4459546.stm">remembers Peter Drucker</a> on his death in 2005.</li>
<li>The <a title="Over seven years of programmes" href="http://www.bbc.co.uk/radio4/news/inbusiness/archive.shtml">In Business archive</a> is one of the most comprehensive at the BBC. You can listen to programmes going back to 2002.</li>
<li>Peter Day's <a title="Click to subscribe to the podcast" href="http://www.bbc.co.uk/podcasts/series/worldbiz/">World of Business podcast</a> combines <a title="'Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers'" href="http://www.bbc.co.uk/programmes/b006s609">In Business</a> and his 52 weeks-per-year World Service programme <a title="'The forces and issues driving the world of business and work'" href="http://www.bbc.co.uk/worldservice/business/2009/03/000000_global_business.shtml">Global Business</a>.</li>
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