Hullo Santa Claus! which was billed as the first of television's Christmas programmes in 1948, took viewers to a West-End store to "join the crowd of children meeting Santa Claus, looking at the toys, sliding on the chutes, and riding the racers."

The programme was followed by a visit to Empress Hall at Earls Court for some ice skating,  and the television cameras then returned to the same toy store for a look at the latest model railways.

Two years later, a Father Christmas would tell children about his "busy day in the toy department of a great London store", and For the Children would do another review of the toys to be found in shops for Christmas - Sylvia Peters is shown below looking at a furnished doll house.