Music promoters work closely with musicians. They find new acts and then manage and develop their careers.

Sally Bryant is a music promoter at Futuresound Group. She also manages new artists on a label called Dance to the Radio. Sally always knew that she wanted to work in the music industry and became a promoter after studying Popular and World Music at university and working at gig venues whilst still a student.

Scroll down for more information on skills, working hours and salary.

What skills do I need?

Aside from a demonstrable passion for the music industry and a knack for discovering new musical talent, you will also need:

• good verbal and written communication
• the ability to lead and motivate a team
• strong organisational skills
• excellent marketing and promotion skills.

A similar job to a music promoter is a music promotions manager. Music promotions managers publicise recording artists or live music events.

What to expect if you want to be a music promotions manager

• Music promotions manager average salary: £24,000 to £65,000 per year
• Music promotions manager typical working hours: 38 to 40 hours per week. You may work evenings, weekends and bank holidays.

What qualifications do you need to be a music promotions manager?

You could get into this role via a university course, a college course, an apprenticeship, volunteering or applying directly.

Sources: National Careers Service

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed.

For careers advice in all parts of the UK visit: National Careers Service (England), nidirect (Northern Ireland), My World of Work (Scotland) and Careers Wales (Wales).

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