 The best time to catch trout is at night when they feed |
Anglers in mid Wales have harnessed the power of the night to try to attract more tourists. A new initiative will provide accommodation that will allow people to fish in the wee small hours.
One in 20 of Ceredigion's tourists is enticed by its reputation as an angling haven, which generates more than �150m per year for the county.
But until now, anglers have found difficulty finding somewhere to stay if they wanted to stay out late.
Ceredigion is famed for sea trout fishing on the seaward reaches of the rivers Teifi, Aeron, Rheidol and Ystwyth.
The county also boats a host of stillwater fisheries offering coarse angling and game species such as wild brown trout and rainbow trout.
Local anglers are joining forces with Ceredigion Council and the Environment Agency to find a way to match visiting anglers' nighttime needs with a bed.
The Anglers Welcome scheme involves the distribution of 15,000 booklets worldwide.
"Some anglers want to fish at night and this isn't always convenient for other guests and people who provide accommodation," said Neal Owen, Ceredigion Council's tourism manager.
 One in 20 tourists come to fish in Ceredigion |
Welcoming "Now that some establishments have signed on to a 24-hour category, visiting anglers will know about options where they can stay."
The booklet also provides information about facilities and services that places to stay should provide to ensure the most welcoming stay.
"Tourism attracts �150m a year to the local economy and with five per cent of visitors coming here for the fishing it is important for us to do as much as possible to help the industry," said Mr Owen.
Donald Patterson, chairman of Tregaron Angling Association, said: "There are schemes set up for cycling and walking so we wanted to highlight the importance of angling to the economy of Ceredigion," he said.
"The river Teifi is one of the five top European rivers for sea trout.
"These fish only feed at night so that is the best time to catch them.
"Consequently anglers need to find accommodation where they can come in at three in the morning without any problems."
If it proves successful the Wales Tourist Board could roll it out across the whole of the country.